Comparing complete and partial classification for identifying customers at risk
نویسندگان
چکیده
منابع مشابه
Comparing complete and partial classification for identifying customers at risk
This paper evaluates complete versus partial classification for the problem of identifying customers at risk. We define customers at risk as customers reporting overall satisfaction, but these customers also possess characteristics that are strongly associated with dissatisfied customers. This definition enables two viable methodological approaches for identifying such customers, i.e. complete ...
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ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2003
ISSN: 0167-8116
DOI: 10.1016/s0167-8116(03)00014-4